Content Strategies, SEO, and Social Media: Secret Weapons for Driving Traffic and Engaging Visitors

Drupal has a great architecture for driving traffic from search engines, blogs and social media. It provides a wealth of tools for engaging visitors, yet most sites produce anemic traffic from visitors that bounce after a single page view - many to never return again.

Let’s change that.

In this session we will examine state-of-the-art ways to build sticky content that rates well with visitors, bloggers and search engines. We will reveal the secret tools and techniques that launched an Advertising Age top 150 most influential blog.

What you will learn:

• How content strategies are transforming the web
• How to establish yourself as a thought leader with strategic content
• How to optimize content to rank well in the search engines
• How to go viral with social media
• Secret Drupal tools and techniques to bring it all together in an easy-to-manage system